How to Use Claude for Meta Ads

Meta launched its official Ads AI Connectors in open beta on April 29, 2026. They include an MCP server Claude can connect to, so you can query and manage Facebook and Instagram ads in plain language.

For Meta’s built-in AI features, such as Advantage+, read our guide How to Use AI Tools for Meta Ads.

Claude reads your ad account like an analyst. You keep the final call.

• Add a custom connector in Claude using the Ads MCP address from Meta’s official documentation
• Sign in with your Facebook Business account
• Pick the ad accounts Claude may access
• Review the permissions, especially any that can change campaigns

The connector launched in open beta, so its features and terms may change. Check Meta’s documentation for the latest details.

Reporting

Pulls performance data across campaigns, ad sets, and ads

Ad management

Creates and updates campaigns and ads

Catalogs

Works with your product catalogs

Signal diagnostics

Checks the health of your Pixel and Conversions API

Help

Answers questions about Meta’s ads tools

Summarize last week’s results across every active campaign: spend, results, cost per result, and return on ad spend. Put the top three and bottom three ads in a table, and explain what changed from the week before.

• Flag ads with climbing costs or sliding click-through rates
• Catch creative fatigue using frequency and results
• Compare audiences and placements side by side
• Confirm that tracking signals are healthy

• Have Claude analyze your top ads and explain why they work
• Draft fresh angles that build on your winners
• Write primary text and headlines to test
• Produce images and videos in your design tools

• Have Claude draft the campaign plan first
• Review the budget, audience, and creative before anything gets created
• Create new campaigns as paused, then review them in Ads Manager
• Switch them on yourself

Never let an AI change budgets or launch ads before you review them.

Monday

Run the weekly report and diagnosis

Tuesday

Draft new creative angles

Wednesday

Set up tests as paused, then review them

Friday

Review early results and tracking health

• The official connector handles Meta ads only, not Google or TikTok
• AI can misread data, so verify numbers in Ads Manager
• Beta features are subject to change

• Grant the minimum permissions you need
• Follow Meta’s advertising policies and AI disclosure rules
• Handle customer data within privacy laws
• Revoke access for accounts you no longer manage