79 of the most successful faceless pages on Instagram, X, Facebook and Threads. The people behind them never build the page around their own face: it is all memes, curated clips, news posts, quotes, illustration or text. Every follower count is read from the public profile and re-checked daily, and every entry links to a source. Last updated 13 November 2026.
149,202,529followers on Facebook, checked 13 November 2026
5-Minute Crafts is a DIY and life hack brand from TheSoul Group, started in 2016. Its videos are shot from above on a plain surface with only a person's hands in the frame, and Wikipedia lists it among the most-followed Facebook pages. It has also been criticised for clickbait and risky hacks.
Content format
Top-down how-to clips where only hands appear
Brand started
2016
Behind it
TheSoul Group
What to learn from it
A fixed camera angle that shows only hands can make a whole video library faceless and instantly recognisable.
100,684,701followers on Facebook, checked 13 November 2026
Tasty is the recipe video channel from BuzzFeed. Its clips are shot from directly above, showing just a pair of hands making the food, sped up and set to music with no talking. Fast Company reported in 2016 that 500 million people watched its recipe videos each month when the channel was just 15 months old.
Content format
Top-down recipe clips where only hands appear, set to music
Brand started
Not stated
Behind it
BuzzFeed
What to learn from it
A fixed camera angle and no narration make a format anyone on a team can shoot and that works with the sound off.
79.7Mfollowers on Instagram, checked 13 November 2026
433 is an Amsterdam based football media brand that calls itself the biggest football community in the world. Its site says it was born out of a passion for the game and aims to sit inside the locker room, sharing football moments fans would not otherwise see, with Instagram as its largest account.
Content format
Football clips, highlights and culture posts
Brand started
Not stated
Behind it
433
What to learn from it
Owning one sport's moments, from clips to dressing room access, lets a brand page grow without anyone fronting it.
51,971,660followers on Facebook, checked 13 November 2026
The Dodo is an American online publisher focused on animals, launched in 2014. Wikipedia says it quickly became one of the most popular viral media publishers thanks to its heavy focus on social media, and its 2017 series Comeback Kids: Animal Edition drew 130 million views on Facebook Watch, the most watched series on the platform at the time.
Content format
Short animal and rescue story videos
Brand started
Not stated
Behind it
Not public
What to learn from it
A single, tightly defined subject that people love to share can carry a page without anyone fronting it.
51.7Mfollowers on Instagram, checked 13 November 2026
9GAG started in Hong Kong in 2008 as a place to collect internet memes, and its users upload and share funny content from all over the web. The Instagram page pushes that same feed of memes to a huge audience under the 9GAG brand, with no face behind it.
Content format
Reposted and user-submitted memes
Brand started
2008
Behind it
9GAG
What to learn from it
A clear brand voice and a steady stream of shareable posts can carry a page without any personality on camera.
51Mfollowers on Instagram, checked 13 November 2026
House of Highlights began in 2014 as an Instagram page Omar Raja ran from his college dorm, sharing sports highlights. Bleacher Report bought it in December 2016, and it now works as a video network for sports and short viral clips.
Content format
Sports highlight clips and viral videos
Brand started
2014
Behind it
Bleacher Report
What to learn from it
Being the fastest place to see the moment everyone is talking about is a format in itself.
50,089,616followers on Facebook, checked 13 November 2026
UNILAD is a British internet media company that pitches itself as a place for breaking news and relatable viral content. LADbible Group bought it in October 2018.
Content format
Viral videos and news posts
Brand started
Not stated
Behind it
LADbible Group
What to learn from it
Pairing quick news with relatable viral videos gives people a reason to check the page every day.
50,007,172followers on Facebook, checked 13 November 2026
This is where LADbible began, as a Facebook page, before LADbible Group was founded around it in 2012. It still posts a mix of viral finds and original stories under the brand.
Content format
Viral clips, original videos and news posts
Brand started
Not stated
Behind it
LADbible Group
What to learn from it
The platform where you start can stay your biggest one for years, so don't abandon it once you expand.
49.5Mfollowers on Instagram, checked 13 November 2026
The Instagram account of 5-Minute Crafts, the DIY and life hack brand from TheSoul Group that has been active since 2016. Its videos use a top-down camera over a solid-color surface with only a person's hands in the frame, and its YouTube videos are compilations of clips first posted on Instagram or Facebook.
Content format
Top-down how-to clips where only hands appear
Brand started
2016
Behind it
TheSoul Group
What to learn from it
Making clips for short-form feeds first and compiling them later lets one shoot feed several platforms.
43.4Mfollowers on Instagram, checked 13 November 2026
WorldStarHipHop is a content-aggregating video brand founded in 2005 by Lee "Q" O'Denat and run by Worldstar, LLC. It is known for music videos and wild moments caught on camera by other people.
Content format
Aggregated viral videos and music videos
Brand started
2005
Behind it
Worldstar, LLC
What to learn from it
Curating what others film, for a very specific audience, can build a brand that lasts for decades.
42.9Mfollowers on Instagram, checked 13 November 2026
The Instagram account of Tasty, the recipe video brand from BuzzFeed. Its classic clips are shot from directly above with only a pair of hands in the frame, sped up and set to music with no talking. Tasty's general manager told Fast Company the hands-only view makes viewers feel like they are cooking the dish themselves.
Content format
Short recipe videos and food photos
Brand started
Not stated
Behind it
BuzzFeed
What to learn from it
Framing the shot from the viewer's point of view lets the food, not a presenter, be the star.
42.3Mfollowers on Instagram, checked 13 November 2026
Pubity is one of the social pages run by Pubity Group, a youth culture media company that began in 2014 and whose pages cover entertainment, lifestyle, sports, tech and culture. The group's pages have more than 160 million followers between them.
Content format
Viral entertainment and culture posts
Brand started
Not stated
Behind it
Pubity Group
What to learn from it
Once one faceless page works, the same playbook can be repeated across a whole network of niche pages.
41,806,077followers on Facebook, checked 13 November 2026
Bright Side is a content brand from media publisher TheSoul Group that posts a mix of facts, riddles and life hacks, including animated videos. It has been described as a content farm, and TheSoul runs many Facebook pages across languages.
Content format
Narrated fact, riddle and life hack videos, often animated
Brand started
Not stated
Behind it
TheSoul Group
What to learn from it
Simple, curiosity-driven topics and animation let a team produce a lot of videos without anyone on camera.
39,713,230followers on Facebook, checked 13 November 2026
The Facebook home of 9GAG, the Hong Kong meme platform launched in 2008. It shares the community's funniest uploads and content from other sites under the brand name.
Content format
Reposted and user-submitted memes
Brand started
2008
Behind it
9GAG
What to learn from it
One brand can win on several platforms by reposting the same core format everywhere its audience scrolls.
28Mfollowers on Instagram, checked 13 November 2026
The Shade Room was founded by Angelica Nwandu in March 2014 and publishes celebrity and trending news, mostly for the African American community, right on Instagram. The New York Times called it the TMZ of Instagram.
Content format
Instagram-native celebrity news posts
Brand started
2014
Behind it
The Shade Room
What to learn from it
You don't need a website first: publishing the full story inside the app can build the whole business.
24.4Mfollowers on Instagram, checked 13 November 2026
Memezar is one of the social pages run by Pubity Group, the youth culture media company behind Pubity. Its profile describes it as a page for memes and meme culture.
Content format
Memes and meme culture
Brand started
Not stated
Behind it
Pubity Group
What to learn from it
A big network often wins by spinning off a narrower sister page for one content type.
22.3Mfollowers on Instagram, checked 13 November 2026
The Instagram account of Bleacher Report, a sports and sports culture site based in San Francisco that Turner Broadcasting System bought in August 2012. Bleacher Report also acquired House of Highlights, a popular sports-themed Instagram page.
Content format
Sports highlight clips, rankings and news graphics
Brand started
Not stated
Behind it
Bleacher Report
What to learn from it
Pairing the day's biggest sports moments with simple rankings gives a brand page a steady stream of posts with no host needed.
Bleacher Report is a sports and sports culture site based in San Francisco that Turner Broadcasting bought in 2012. It also owns the House of Highlights social network, and in 2025 the NFL agreed to let it share video highlights and game recaps on its platforms.
Content format
Sports news, highlight clips and rankings
Brand started
Not stated
Behind it
Not public
What to learn from it
Fast reaction posts and rankings on the games everyone is watching keep a sports page in the conversation without a face.
16.7Mfollowers on Instagram, checked 13 November 2026
The account was started by Elliot Tebele in 2011 and is run by Jerry Media, a content and advertising company. It is known for aggregating memes, and in 2019 comedians criticised it for posting their jokes without credit.
Content format
Aggregated memes and online content
Brand started
2011
Behind it
Jerry Media
What to learn from it
Always credit the original creators: a meme page built on other people's work is only as safe as its crediting.
16Mfollowers on Instagram, checked 13 November 2026
LADbible Group was founded in 2012, and its original publication, LADbible, started out as a Facebook page. The Manchester digital publisher mixes original content with viral content gathered from across the internet.
Content format
Viral clips, original videos and news posts
Brand started
2012
Behind it
LADbible Group
What to learn from it
Start with one audience you understand well, then grow from aggregation into making your own content.
The X account of 9GAG, the Hong Kong meme platform launched in 2008 where users upload and share funny content from around the web. The account posts the same meme feed under the brand name, with no personality fronting it.
Content format
Reposted and user-submitted memes
Brand started
2008
Behind it
9GAG
What to learn from it
A meme brand can run the same playbook on a text-first app as long as each post works at a glance.
14,686,654followers on Facebook, checked 13 November 2026
The Facebook page of Bored Panda, a Lithuanian website founded in 2009 by Tomas Banišauskas that publishes entertaining and amusing news. Most of its articles repackage user-generated content from platforms such as Reddit, Instagram and Twitter into themed lists.
Content format
Lists of funny and amusing posts gathered from social media
Brand started
Not stated
Behind it
Bored Panda
What to learn from it
Turning the internet's best user posts into themed lists is a strong faceless format, but it depends on crediting the people who made the original posts.
14,607,578followers on Facebook, checked 13 November 2026
SPORTbible is a sports-focused social media publisher launched in October 2013 and now part of LADbible Group in Manchester. The brand describes itself as one of the largest communities for sports fans in the world.
Content format
Sports news and viral sports moments
Brand started
2013
Behind it
LADbible Group
What to learn from it
Taking a proven general format and pointing it at one passion, like sport, can build a second giant page.
14.6Mfollowers on Instagram, checked 13 November 2026
Daquan is a meme account built around a fictional character of the same name, so no real person fronts it. A 2018 Daily Beast report said the meme company IMGN bought it from its anonymous founder in late 2016 and has since launched other meme brands aimed at niches like pop culture and esports.
Content format
Memes built around a fictional character
Brand started
Not stated
Behind it
Not public
What to learn from it
A fictional character can give a faceless page a personality people follow.
Faceless: the people behind the page don't build it around their own face. A creator who now appears on camera in their regular posts is taken off the list.
Big: at least 1 million followers or subscribers on that platform, read from the public profile on the date shown. Platforms round their counts, so treat them as approximate.
Checked: every profile link, follower count and source is re-checked every day. Renamed pages are updated, and pages that are deleted, suspended or no longer faceless are removed.
Sourced: each description is backed by the linked source. We list Instagram, X, Facebook and Threads, the platforms where we can read every count ourselves.
This database is for research and inspiration. Follower counts are as shown publicly by each platform on the date given and can change at any time. A listing is not an endorsement of a page or its content, and some pages post content that may not suit everyone. Building your own faceless page does not guarantee any audience or income. Page, channel and company names belong to their owners, and we are not affiliated with any of them. If you run a listed page and want it corrected or removed, contact us and we will act on it.
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