How to Use AI Tools for LinkedIn Growth

This guide covers growing a company or brand on LinkedIn. To grow your personal profile, read our guide How to Use AI Tools to Grow on LinkedIn.

People follow people. Companies grow on LinkedIn when their own people show up.

• A clear tagline stating who you help and how
• An About section drafted with AI and edited by you
• A cover image that shows what you offer
• Featured posts plus a call-to-action button
• Showcase pages for major product lines

Build a monthly LinkedIn content plan for [company] serving [audience]: four pillars, eight post ideas, two carousels, one video, and one newsletter topic. Center it on customer problems, not our features.

• Share post ideas and drafts staff can make their own
• Never push identical posts across the team
• Invite people to share their own lessons
• Thank and spotlight the people who contribute

• Choose one valuable, recurring topic
• Lean on AI for research and outlines
• Publish on a steady, predictable schedule
• Expect followers to get an invite to subscribe at launch

• Short, captioned videos from leaders and experts
• Carousels for guides, frameworks, and data
• Customer stories, shared with permission

• Target by job title, industry, company size, or skills
• Have AI draft several ad angles to test
• Use Lead Gen Forms for simple sign-ups
• Test small budgets before you scale

• Trade useful resources for sign-ups
• Research prospects with AI before you reach out
• Send personal messages, never mass templates
• Follow up with value, never pressure

• Track page followers, engagement, and clicks
• Track the leads and pipeline LinkedIn brings in
• Have AI summarize each month’s results and suggest changes

• LinkedIn does not allow third-party automation that extracts data or automates actions
• Never mass-send connection requests or messages
• Label any AI-generated images of real people
• Respect privacy and data protection laws

Week 1

Plan the content and the newsletter

Week 2

Team posts plus one carousel

Week 3

One video and one customer story

Week 4

Test ads, review results, and plan next month