How to Use Higgsfield to Create Commercials

Higgsfield puts many video and image models in one place, alongside tools built for advertising. A single person can now plan and produce a commercial that used to take a crew, a set, and weeks of work.

Great commercials begin with one clear idea, not with the tools.

Cinema Studio

Cinematic scenes featuring cast characters, with director-style control

Ads Studio

Batches of static ads built from a brand kit and a product

Ad Multiplier

Fresh versions of a winning video ad with new people, places, hooks, or languages

Katana

Rebuilds a reference edit around your product or characters, from inside Claude

Genjutsu

Swaps people, objects, or style in real footage

• Product and its single main benefit
• Audience
• Placement and length
• Tone and style
• Call to action

Write a 30-second commercial for [product] aimed at [audience]. Land the hook in the first two seconds, show the problem, then the product solving it, then the result, and close on [call to action]. List six shots with visuals, camera, sound, and on-screen text.

• Clean product shots from several angles
• Reusable characters, created only once
• Location and style references
• Logo and brand colors

The ad courses in Higgsfield Academy teach this lock-your-assets-first method.

• Generate every shot straight from your shot list
• Reuse the same references in each shot
• Run key shots through two models and keep the stronger look
• Fix small flaws with edits rather than starting over

• Licensed music that matches the pace
• A clear voiceover, either your own or a licensed AI voice
• Sound effects on key product moments
• A mix that keeps the voice above the music

• Put the shots in order and trim them tight
• Layer in on-screen text and the logo
• Upscale the final cut when needed
• Watch it on a phone before you publish

9:16

Reels, TikTok, and Shorts

1:1 or 4:5

Feeds

16:9

YouTube and websites

6-, 15-, and 30-second cuts

Different placements and budget levels

Run your best version through Ad Multiplier to spin up new hooks, people, or languages.

• The 3-Step Realistic AI Ad Workflow
• Make a Cinematic Ad End-to-End
• Direct a cinematic AI car commercial
• Build a Brand’s Visuals with AI

Every course is free and comes with practice generations.

Each generation draws on your Higgsfield plan credits, and long, high-resolution video draws more. Test with drafts and short clips first, and check the current plans and pricing in your region.

• Show the product as it truly is
• Make only claims you can prove
• Use only faces and people you have permission to show
• Label AI content wherever ad platforms require it
• Respect other brands’ trademarks