Higgsfield Guide

Higgsfield AI is a generative AI company in San Francisco, founded in 2023 by Alex Mashrabov and Erzat Dulat. Its browser studio pulls many image and video models into one workspace built for creators and marketing teams.

From one place, you can:

• Generate images and videos with many different models
• Direct each shot with camera presets
• Keep one character consistent across your content
• Turn products into draft ads
• Sync lip movement to audio
• Work from Claude or ChatGPT through its connector

Higgsfield is a studio, not a single model. The real skill is picking the right tool for each shot.

Higgsfield wraps third-party models, such as Seedance, Kling, Veo, Wan, Nano Banana, and GPT Image, and adds its own, such as Soul and DoP. The lineup changes often, so check what is available today.

Cinema Studio

Shot-by-shot control, with camera presets for movement, lenses, and lighting

Soul ID

Trains one consistent character from several photos of a single person

Marketing Studio

Turns a product or a product page into draft ads

Canvas

Linked, multi-step workflows

Lip Sync

Matches mouth movement to the audio

• Sign up and check your starter credits
• Test one image model and one video model
• Note the credit cost shown before every generation
• Save every prompt that works
• Upgrade only once you know your monthly usage

Higgsfield runs on credits, and models cost very different amounts. Reviews cite plan prices and credit amounts that conflict, and some say credits expire. Check Higgsfield’s pricing page for current plans, credit expiry, and commercial-use terms before you pay.

• Draft on cheaper models
• Save premium models for final shots
• Generate short clips, then cut them together
• Check whether checkout defaults to annual billing

In Cinema Studio, describe each shot the way a director would:

• Subject and action
• Camera movement, such as a dolly-in or an orbit
• Lens and framing
• Lighting and mood
• Duration and aspect ratio

Slow dolly-in on a runner tying their shoes at dawn, low angle, warm backlight, shallow depth of field, 5 seconds, 9:16.

Soul ID trains on photos of a real person, so first get that person’s clear written consent. Never train on photos of anyone else, a celebrity, or a public figure.

• Start from your own product page or photos
• Generate a range of ad concepts
• Keep every product accurate, with no invented features
• Never pass off AI people as real customers
• Follow each ad platform’s policies

The Higgsfield MCP connector lets an AI assistant generate through your account. In Claude, add a custom connector using https://mcp.higgsfield.ai/mcp. In Claude Code, run claude mcp add higgsfield https://mcp.higgsfield.ai/mcp.

Every generation through the connector spends credits, even on models that are free on the website, and nothing caps your spending by default. Tell the assistant to ask you before every generation.

Higgsfield Katana, launched on October 8, 2026, is a video editing tool inside Claude powered by Claude Motion. Give it a reference edit plus your own assets, and it recreates that style. Connect Higgsfield, then start it with /katana.

• Commercial-use rights on your current plan
• Consent from every person shown
• Rights to any music, logos, and references
• Platform disclosure rules for realistic AI content
• Faces, hands, and text, checked for AI artifacts

• Spending premium credits on rough drafts
• Letting unused credits expire
• Training characters without consent
• Copying other creators’ edits or footage
• Letting an assistant generate with no credit limit

Create a [image or video] for [purpose] on [platform]. Subject: [subject]. Action: [action]. Setting: [setting]. Style: [style]. Camera: [movement, lens, framing]. Lighting: [lighting]. Duration: [seconds]. Aspect ratio: [ratio]. Draft with [model]. Show me the credit cost before you generate, and stay within [number] credits.