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Brand New

Opinions on corporate and brand identity work, from UnderConsideration.

Visit Brand New4.5
  • Rating

    4.5 / 5

  • Pricing

    Free

  • Difficulty

    Beginner

  • Works on

    Web

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What is Brand New?

Brand New is a UnderConsideration blog that reviews and discusses brand identity redesigns and new logos, with before and after comparisons and critical commentary. A go-to read for how professionals judge identity work.

Pros: what Brand New does well

  • Thoughtful critique of real redesigns
  • Before and after comparisons
  • Free to read

Cons: where it falls short

  • Opinionated by nature
  • Focused on larger brands

Who Brand New is for

Designers and marketers who want to sharpen their eye for brand identity.

Who can skip it

People looking for tools or templates rather than commentary.

Compare Brand New

See how Brand New stacks up, side by side, plus the lists it made.

Brand New alternatives

Not sold on Brand New? These do a similar job, and each card says what it has in common.

Rebrand Gallery

Focus: design inspiration and gallery. Shares rebranding and brand identity with Brand New. Rated 4.3 (Brand New: 4.5).

WebsiteFreeWeb

Logggos

Focus: branding, inspiration and typography. Shares logo design with Brand New. Rated 4.4 (Brand New: 4.5).

WebsiteFreeWeb

Logopond

Focus: branding, design inspiration and identity. Shares logo design with Brand New. Rated 4.3 (Brand New: 4.5).

WebsiteFreeWeb

MDN Web Docs

Focus: web development, documentation and javascript. Also in Learning and Research, like Brand New. Rated 4.8 (Brand New: 4.5).

WebsiteFreeWeb

MIT OpenCourseWare

Focus: online courses, university and lectures. Also in Learning and Research, like Brand New. Rated 4.8 (Brand New: 4.5).

WebsiteFreeWeb

Our World in Data

Focus: data, statistics and research. Also in Research and Learning, like Brand New. Rated 4.8 (Brand New: 4.5).

WebsiteFreeWeb

Free alternatives to Brand New

Want to spend nothing? These free picks cover similar ground.

Wikipedia

Focus: encyclopedia, reference and research. Also in Research and Learning, like Brand New. Adds iOS and Android. Rated 4.8 (Brand New: 4.5).

WebsiteFreeWeb, iOS

Awesome LLM

Focus: llm, awesome list and papers. Also in Learning and Research, like Brand New. Rated 4.7 (Brand New: 4.5).

WebsiteFreeWeb

BBC Bitesize

Focus: revision, gcse and school. Also in Learning and Research, like Brand New. Rated 4.7 (Brand New: 4.5).

WebsiteFreeWeb

Gapminder

Focus: data, global trends and education. Also in Learning and Research, like Brand New. Rated 4.7 (Brand New: 4.5).

WebsiteFreeWeb

Google Arts & Culture

Focus: art, museums and culture. Also in Learning and Research, like Brand New. Adds iOS and Android. Rated 4.7 (Brand New: 4.5).

WebsiteFreeWeb, iOS
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