20 Video Effects You Can Create in Claude

Claude Motion

In beta on Team and Enterprise plans since October 8, 2026. Turns text, charts, and images into animated explainers and exports them as MP4

Claude Code

Writes animation code with tools such as HyperFrames, Remotion, and GSAP, then renders it as video

Both build effects from code, so every word, number, color, and timing stays editable. Neither one generates AI footage of people.

Describe the effect, its timing, and its style. Then refine one detail at a time.

• 1 · Kinetic typography: words that move in time with the voiceover
• 2 · Typewriter text: letters typed on one by one
• 3 · Word-by-word captions: the current word highlighted
• 4 · Text mask reveal: words wiped in behind a moving shape
• 5 · Split-letter stagger: letters rising one after another

Make a 5-second title where “Launch Day” types on letter by letter, then the full line scales up slightly and holds.

• 6 · Number count-up that lands on a final value
• 7 · Animated bar chart with bars growing one at a time
• 8 · Line chart that draws itself left to right
• 9 · Progress ring that fills up to a percentage
• 10 · Map route that traces a path between two cities

Give Claude your real numbers, and check each frame against the source.

• 11 · Slow zoom on a still image, known as the Ken Burns effect
• 12 · Whip pan transition from one scene to the next
• 13 · Zoom-through transition into the following scene
• 14 · Split-screen comparison that slides open
• 15 · Picture-in-picture that resizes smoothly

• 16 · Film grain for a cinematic look
• 17 · CRT scanlines for a retro screen feel
• 18 · Glitch effect with brief color-channel shifts

Apply texture effects sparingly. A little goes a long way.

• 19 · Lower third showing a name and title
• 20 · Confetti burst for a moment of celebration

• Name the effect
• State where it happens and for how long
• Specify colors, fonts, and size
• Describe the easing: smooth, snappy, or bouncy
• Explain what comes before and after

Add a lower third at 0:03 for 4 seconds: “Maya Chen, Head of Design” in white on a solid navy bar, sliding in from the left with a smooth ease-out, then fading out.

• Export to MP4 from Claude Motion, or render it with your code tool
• Choose 9:16 for social, 16:9 for YouTube and slides
• Add music and voice in your editor if you need them

• One main effect per scene
• Text that stays on screen long enough to read
• Consistent easing and colors throughout
• No fast flashing, which can harm some viewers
• Reduced-motion settings respected wherever the video plays on websites